I’d like to go to church this morning, and I’d like to know when your church service is. It is 9:18 AM and time is of the essence. Is the service at 10AM? 10:30 AM? 11:00? We’re well into the 21st century. This information should be easy to access.
I just went to your church website and here’s what I found:
A front page with lovely images of your church but no helpful information — just lots of links I can click on. So I start to click. I click on:
A “Welcome” from the pastor page that says nothing about what’s going on today. Also, I happen to know that the pastor hasn’t been there for months. I wanted to see the new pastor preach. She isn’t mentioned anywhere on the site although she started several months ago.
An “About Us” page that is all about the historic New England church building. No information about when your service is.
A “Directions” page with directions to your church — but no time for worship information.
A “Contact Us” page that has lists of committees and an e-mail address for an administrator who I’m sure isn’t checking e-mail at 9:18 AM on Sunday.
A “Worship” page that describes the tradition of worship at the church. Still no information about Sunday worship THIS MORNING.
I have followed five dead links on your church’s website and nowhere have you informed me when your congregation gathers for worship. I conclude that you don’t want me to join you, so I give up.
I’ll read the NY Times and go to brunch instead.
And we wonder why the mainline Protestant church is dying? We wonder why our charming New England churches aren’t growing? How much research do we require seekers to do before they can access basic information regarding the time of our worship service?
No excuse. Your church website is your Welcome Mat to the world. Unless you intend to build your congregation solely from people who are within walking distance of your exterior signage, you cannot afford this oversight.