Not the baptismal font — that matters, too — but the font you use for your website, your newsletter, your order of worship, and your outreach materials.
Here’s why, and why you should never use Comic Sans if you want to be taken seriously.
When I consult with congregations about integrating mission, vision and image, we do a visual audit of their materials, building, website and signage we talk about creating a consistent visual language that communicates who you are on the kind of visceral level that stained glass windows were designed to reach. I’m thrilled to learn more about the science behind what I’ve been saying for years. Enjoy.